There are 3 kinds of Facebook Ad audiences. Cold, Warm, and hot. Cold audiences are comprised of people who aren’t yet aware of your brand. Warm audiences are people who have heard of you and hot audiences are people who already know, like, and trust you.
Facebook also allows you to create custom and lookalike audiences. Where do they fit in our spectrum?
In episode 8, I review how to create the right kind of audience for your for ad including how to create different kinds of custom audiences as well as how to properly target people to create an engaged cold audience.
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